This policy describes how Little Pink Dog are safeguarding the personal information entrusted to us to allow us carry out our business. The protection of personal information is extremely important.

We recognise user privacy and data protection as human rights and we have a duty of care to those whose data we handle.

We understand that data should only be collected and processed when necessary.

We will never sell, rent or otherwise distribute or make public your personal data.


In order to deliver great work for our customers on occasion we may need to collect and use some limited personal data. We securely hold a register of all the personal information we use to allow us to protect it.

The principles we follow to protect this personal information:

We always handle personal data in a fair, lawful and transparent way

  • We always tell individuals how and why their data is processed in a clear, understandable and open way.
  • We always use the information to treat people fairly and never use it in a way that would be detrimental to the individual.
  • We are clear that we are allowed to collect and process the information.
  • We will never sell information to anyone.
  • We understand that individuals have rights relating to the information we hold. about them and will do what we can to help them exercise these rights.

We always have a specific purpose for any information we use and never go beyond this

  • We are clear on why we have collected information and only process data in-line with that purpose.
  • If we need information for a different purpose, we will always contact individuals to seek their approval before we do this or collect the information from scratch.
  • We will only share information with our partners in order to achieve the purpose we have collected it for and when we use partners to help us, they will have in place appropriate technical and organisational measures to protect privacy.

We only ever collect the right amount of information to achieve the purpose at hand

  • We understand that we only need a very limited amount of personal information to carry out our business, so we don’t collect it unless we really need it.
  • By being clear on the purpose of the information we collect, we never collect excessive amounts of information.

We understand that we shouldn’t create a burden on those who supply us with information, so we collect enough to achieve the purpose first time and avoid going back and asking for more.

We actively work to ensure the information we hold is accurate

  • We make reasonable efforts to ensure information is correct at the point of collection.
  • We understand information can become out-of-date and replace or remove it over time.
  • We have processes to make sure information is maintained while we hold it.
  • We understand the importance of both the availability and integrity of data alongside confidentiality.

We keep information only for as long as we need it for the purpose it was collected

  • We are clear when we collect information how long it will be kept for.
  • We are transparent about our retention policy with data subjects and our customers.
  • We have processes in place to securely and permanently delete or destroy information.

We have appropriate technical and organisational measures in place to ensure information is secure

  • We use a mixture of suitable technical, physical and governance measures to secure the information we hold.
  • We all understand that security is everyone’s responsibility and we all regularly renew our data protection training.
  • We secure both our electronic and paper information.
  • We secure our information both at rest with us and during any necessary transfers.
  • We understand the relationships and responsibilities between data controllers and processors andensure anyone processing information for us meets standards equivalent to our own.
  • We never process information outside of Europe.
  • We manage any changes to processes or infrastructure to ensure we maintain security of information.

What if someone contacts us about their data?

We understand that individuals retain rights associated with the information we hold about them. These include the right to access information, the right to correct information and the right to have information deleted.

Any contact around information we hold should normally come directly to Frances Chambers , our Data Lead.

What do we do if personal information is breached in some way?

We will do everything we can to protect personal data, however, if something was to ever go wrong we understand that we need to deal with this promptly and inform everyone who needs to know.

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